2238 shots taken
428 emails exchanged
23 dog models
26 pet parents
1 creative director
1 marketing director
2 R/T plane tickets
1 soccer game
6 cans of red bull
12 gigs of memory cards
4 Canon camera batteries
2 lenses
1 apple laptop
4 locations
4 hours of off-camera flash held by 3 different people
18 hours on location
6 dogs on standby
2 canine ‘observers’
1 tireless mind-reading assistant
1 incredibly generous fan
1 modern condo
5 small world stories
1 30-minute lunch-break
38 saved voicemails
3 dogs recruited on site
2 volunteer model scouts
5 large bags of dog treats
2 cuz squeaky toys
20 doggy goody bags
plus
countless thank-yous
= 9 product packages
Think about that the next time you go to the store to buy your dog’s food. 
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