The ingredients of a commercial dog photo shoot

2238 shots taken

428 emails exchanged

23 dog models

26 pet parents

1 creative director

1 marketing director

2 R/T plane tickets

1 soccer game

6 cans of red bull

12 gigs of memory cards

4 Canon camera batteries

2 lenses

1 apple laptop

4 locations

4 hours of off-camera flash held by 3 different people

18 hours on location

6 dogs on standby

2 canine ‘observers’

1 tireless mind-reading assistant

1 incredibly generous fan

1 modern condo

5 small world stories

1 30-minute lunch-break

38 saved voicemails

3 dogs recruited on site

2 volunteer model scouts

5 large bags of dog treats

2 cuz squeaky toys

20 doggy goody bags

plus

countless thank-yous

= 9 product packages

Think about that the next time you go to the store to buy your dog’s food. 🙂

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