San Francisco Model Call for Major Commercial Campaign

Please read through the following and then click the link at the end of this post (or on the image above) to submit your dog(s) to our dog model call.  If you are chosen you will receive an email from us to schedule an in-person interview in late April in San Francisco.

Do you live in or near San Francisco? Does your dog love attention? Are they always the star of the show? Would you like to give your pooch a chance to be famous? Photographer Jamie Pflughoeft is shooting a large commercial campaign for a major pet brand in May, and she needs dog models of all breeds and sizes!

Here’s the scoop:

Dates: May 13th-20th 2015, at various locations in San Francisco. Each shoot will last for approximately 2 hours.

What we need: 15 different dog models


• 4 weeks to 8 years old (must be young-looking)
• *most breeds with some exceptions- please see below!
• healthy-looking
• lean weight (no overweight pooches)
• clean, straight teeth (no worn canines)
• clean fur (no tear stains or beard stains or visible scars)
• easily-viewable eyes (no heavy bangs)
• clear eyes (no cataracts or cloudy eyes)
• vibrant, full of personality, easy-going
• non-aggressive toward people or dogs of any kind
• manageable on a regular leash and flat fabric or leather collar (no prong collars or choke chains or head harnesses. chest harnesses ok, but need to be under control with regular collar)
• neutered (no unneutered males)
• obey basic commands such as sit, stay, down, come and leave-it (reliably)
• MUST play well with all other dogs and humans and be non-aggressive
• calm in chaotic environments around many people and distractions (used to being outdoors in different situations!)

Breeds we’d love to see (***but any breed qualifies as long as it’s not on the ‘no’ list below!!***):

Labrador Retriever, Golden Retriever, JRT (Jack Russel Terrier), Fox Terrier, Collie, Aussie,
Malamute, Basenji, Brussels Griffon, Boston Terrier, Frenchie, Poodle, Labradoodle, Goldendoodle, Havanese, Weimeraner (if laid-back), Viszla (if laid-back), Samoyed, German Shorthaired Pointer, Daschund, Pomeranian, Boston Terrier, Yorkie (if laid-back), Chihuahua (if laid-back), Beagle
Mixed breed mutts.

*Breeds unfortunately we can’t work with on this project (sorry!):

American Staffordshire Bull Terrier, American Bulldog, Basset Hound, Bloodhound, Bull Terrier, Bullmastiff, Cane Corso, Chow, Doberman Pinscher, Dogo Argentino, English Bulldog, German Shepherd, Leonberger, Mastiff (including Neopolitan), Pekingese, Pit Bull, Pug, Rhodesian Ridgeback, Rottweiler, Sharpei, Tosa Inu. (If you have one of these breeds, please feel free to submit them to the model database to be considered for future projects!)

What you get: Each participant will receive both monetary compensation and discounts on future products and services from Cowbelly Pet Photography and a guaranteed fun time.

And the dogs involved? Well they will be a star for a day and will receive boatloads of love, treats, praise and attention! And go home exhausted and happy.:-)

To submit your pooch for consideration, please complete the form on the following page: (there is no cost to submit or be in the database!)

The deadline for model submission is Friday April 24th, so please get your submission in ASAP.

Thanks so much and we look forward to hearing from you!


-Jamie Pflughoeft
Cowbelly Pet Photography owner/photographer







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April 18, 2015 - 8:58 am

Angela Vallecillo - I was reading your thing and since we can’t enter I wanted to know do you also do just photo shoots for dogs

April 18, 2015 - 11:25 am

Jamie Pflughoeft - Hi Angela,

I do! I provide photography to both commercial and private clients. You can get tons of information on my photography service, including the process, my rates and products I sell on my main website here: Or just drop me a line at and I am happy to answer your questions.

April 19, 2015 - 8:34 pm

Lisa Tomasi - We have a very photogenic jrt mix. Can’t find the linke to fill out application…it’s not hyperlinked, I think.?

Cheers! Looking forward to submitting Scooter!

I find my peace at Golden Gate Park

Moving to San Francisco from Seattle in December 2014 was the fulfillment of a long-held dream. The fact that I found the love of my life here in SF made it even sweeter. The fact that he is a fellow photographer I have been friends with since 2009 is almost too good to be true. The fact that we found a great apartment to rent for our self-employed selves, AND our (unemployed) two cats and one dog (two self-employed people + 3 pets! In SF!), in one day of apartment-hunting (one day!), is nothing short of a miracle. But the reality of moving not just my home and all of my stuff and personal life, but also my photography business, to the most expensive city in the country, has had more than it’s fair share of stress and challenges.

One of the many things I am so grateful for is living in close proximity to one of the best parks on earth- Golden Gate Park. We are just five doors down from the park, which is about a 30-second walk, depending on breaks in traffic to get across the street. Once across the street and out of the neighborhood, the scent of eucalyptus fills the air. The trees sway in the ocean breeze, and the afternoon sunlight throws ‘god beams’ of sunshine into the many open fields. There are lakes and flowers and never-ending paths through woods, hidden groves of picnic areas, a walking/running/biking track, an angler’s pond in the middle of the forest, bison lounging in a big field, a disc golf course, a giant cross statue on a hill, an off-leash dog park, and meadows galore. And these are just the park amenities that are within a short walk of us.

When the pressures of small business overwhelm us, my love and I push back from our computers and head across the street to the park. It has become a magical, healing, soothing spot for us, and (I  think) Fergie as well. Sometimes we walk for 20 minutes; sometimes we walk for 2 hours. Sometimes we bring Fergie, but usually it’s just us, holding hands and walking and talking our worries away.

I will look back on this time in my life and forget the stress, the challenges, and the uncertainty about the future, and remember instead the greatness, the awe-inspiring nature, the magical discoveries and the beauty that is Golden Gate Park. A park that fills my heart with love and peace. Man am I lucky.

golden gate park image

Above: clockwise: Spreckles lake, flowers in the woods, Fergie at Lloyd Lake, and the Conservatory of Flowers.


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April 13, 2015 - 10:34 pm

Lauren A Miller - I just found your blog and recently read your book! I love your photos! We’ve been to Golden Gate park once before we moved back to Portland and I totally agree with you! That park is magical. That’s awesome that you get to live so close to it! 😀

April 18, 2015 - 11:29 am

Jamie Pflughoeft - Thank you for the compliments Lauren! :-) Portland has some pretty great parks too, but I agree, Golden Gate Park is magical.

Sawyer Puppy- San Francisco Pet Photography

This blog post is long overdue, but better late than never!

Back in January I had the pleasure of photographing this adorable little guy at Alamo Square Park and surrounding neighborhood in my new city- San Francisco. Sawyer and his dad Kevin were a pleasure to work with, and the weather couldn’t have been better! I photographed him in front of the Painted Ladies, on the steps of iconic SF victorian homes, and having his first ice cream cone in front of Bi-Rite.


san francisco pet photography

san francisco pet photography
san francisco pet photography
san francisco pet photography
san francisco pet photography
san francisco pet photography
san francisco pet photography
san francisco pet photography

How cute is Sawyer?!

Live in the San Francisco Bay Area, and interested in getting some awesome professional photos of your own pet? Click below to book a shoot.

seattle pet photographer jamie pflughoeft

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April 9, 2015 - 12:11 am

Wrig Lynn - Very nice Jamie!